How TomboyX Built A Brand For An Overlooked Market | Forbes

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In 2013, at age 52, Dunaway and her wife, Naomi Gonzalez, cofounded the gender-neutral underwear and loungewear company TomboyX out of their garage to make quality button-down shirts. In 2014, they listened to customer requests and made their first boxer briefs. The boxer briefs quickly became a best-seller and they pivoted to focus on bras and underwear now available in sizes XS to 6X. Last year, sales jumped 50% to $24 million.

Read the full story on Forbes: https://www.forbes.com/sites/elanagross/2021/06/02/the-forbes-50-over-50-share-their-best-advice-for-supercharging-your-career-after-50/?sh=369eddc341a3

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