The following video is brought to you courtesy of the Forbes YouTube Channel. Click the video below to watch it now.
The billionaire rapper and fashion designer Kanye West will officially be known as “Ye” — a move that could boost his reputation and pad his bottom line. While Ye’s decision to rename himself appears motivated by matters of identity and self-expression, the name change is also likely to serve Ye’s business interests, according to experts in marketing, branding and reputation management.
Read the full profile on Forbes: https://www.forbes.com/sites/johnhyatt/2021/08/26/why-kanye-wests-name-change-could-make-him-richer/?sh=44ecb39f34aa
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.”