How Revlon Lost Its Luster | WSJ

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The Cosmetics Giant Faces Stiff Competition and Shrinking Shelf Space

In its heyday, Revlon was the second largest cosmetics company by sales, behind only Avon. Over three decades later, the crown jewel of Ron Perelman’s corporate empire has become a liability. WSJ looks at why the company’s future is now in question. Photo illustration: Jacob Reynolds/WSJ

Rise and Fall

With technology and consumer tastes changing fast, some companies have failed to keep up. This series looks at the rise and fall of great companies, and their struggle to survive in a rapidly changing economy.

#WSJ #Revlon #RiseAndFall”

Wall Street Journal

Wall Street Journal

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