How Pholk Beauty Grew It’s Brand By Embracing Authenticity | Forbes

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For Niambi Cacchioli, Black people have always been green folk. Growing up in Kentucky she was used to being around gardens, but after traveling around the world, she realized there weren’t many skincare companies catering to skin’s needs. She switched careers as an academic and started making skincare products to meet the needs of women like her. Along that journey, she’s discovered how to lean into authenticity to grow her brand and how to navigate sudden challenges.

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