How Blackpink Became a K-Pop Phenomenon

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Billboard’s K-pop columnist Jeff Benjamin recently sat down with to explain where Blackpink came from and why the K-pop quartet has become so successful. The group recently performed at Coachella, and their “In Your Area” tour will be taking them to large venues in North America. The group’s “Kill This Love” video recently exceeded Ariana Grande’s “Thank U, Next” for most views in a 24 hour debut (a record subsequently broken by the video for BTS’ “Boy With Luv.”)

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