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A broadcast journalist in the late 80s, who had eventually worked her way into a job as a communications strategist at Warner Bros, she quit her public relations job in 2016 and started her food business, Caulipower, at age 52. Becker’s Los Angeles-based Caulipower had estimated revenue of $100 million last year. The company’s products are in the freezer department in 25,000 stores, including Target and Kroger, and it has a more than 50% share of the still tiny cauliflower pizza crust category in U.S. grocery stores.
It’s all enough to land Becker, now 57, a spot on Forbes’ seventh annual ranking of America’s Richest Self-Made Women with a net worth of $245 million, thanks to her estimated majority stake in her second act; Forbes values that company at $500 million. Becker, who declined to be interviewed for this story, would not comment on the valuation.
Read the full profile on Forbes: https://www.forbes.com/sites/chloesorvino/2021/08/05/how-a-former-pr-executive-built-a-500-million-brand-around-cauliflower-pizza-crust/?sh=3a0910f122c0
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