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For many AAPI families, the ability to survive, prosper and build a better life for future generations has been through entrepreneurship – everything from owning a small business to building a national household name.
Bulbrite began when Andrew Choi came from South Korea to the United States to chase the American Dream in the 1960’s. He opened a lightbulb shop in downtown New York City that has grown into a flourishing cornerstone of the lighting market. Now, his daughter, Cathy Choi, carries on the literal torch as the company’s leader.
In this four-part series, we talked to family-owned and operated businesses where both the elder and newer generations are hard at work, to find out how they started and what the American Dream means to them.
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